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Having thoroughly enjoyed another Allan Pease book, ‘Why Men don’t Listen and Women can’t Read Maps’, I am delighted to report ‘Body Language’ is at least equally valuable. Numerous drawings illustrate the clearly written explanations. Albert Mehrabian’s study in 1967 revealed how people retain information from a presentation. His results give a clue to the importance of non-verbal language. Of what people remember, only seven percent are the words, thirty-eight percent relates to how things were said, and the remaining fifty five percent is from what was seen. Allan quotes other research that suggests eighty-seven percent of communication reaches the brain via the eyes, nine percent via the ears, and four percent via other senses.

Allan thoroughly explores the visual aspects of non-verbal communication in this book. If you need an incentive to get a copy, buy it for the chapter titled ‘Courtship Gestures and Signals’. It details lists of the signals made by Men and Women to indicate interest. If you are amongst the many Men who have trouble interpreting female body language, this book may change your life. Most women, as Allan explains in the other book, are much more sensitive to non-verbal clues and read male body language with ease.

Good sales people intuitively read and project appropriate body language to enhance their communication. Since we have only used sophisticated modern language for about fifty thousand years, the fact that much of what we think is telegraphed visually, is hardly surprising. For several million years, vocal noises and body language accounted for all human dialogue. Every one of us must have the innate skill to recognise the meaning of subtle movements and gestures. To reconnect with yours, read this book.

ISBN 0-85969-782-7
 

Book Review
by Clive Miller

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