Sales Development Resources
Using a Sales Coach

Coaching Value

Top sports competitors depend on the support of a coach. Sales professionals can benefit in the same way.

What comes first for Managers and supervisors, operational issues of fulfilling the role of coach?

The investment in one hour of coach time a week for three months, is completely recovered from an increase in sales of less than 5% by one individual.

Being coached is a rewarding experience. It leads to rapid  and enduring learning.

 

 

Pros & Cons

Pros

1. Increased sales.

2. Increased job satisfaction

3. Professional coaching is more effective because Managers and Supervisors are always part time coaches.

4. Increased span of control for Managers and Supervisors

5. More time can be directed towards improving processes

6. Increased competitive strength

7. Increased profits

Cons

1. Requires investment ahead of realising returns

2. Seldom accounted for in budget planning

3. May be perceived as the Manager or Supervisors job

 

Select a Coach

Study the background of potential candidates to find people who have accomplished what needs to be done.

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